The zany jelly beans of Fall Guys? unique battle royale game may have earned a massive following, but there?s something to be said for developer Mediatonic?s interaction with players outside of the game as well. The Fall Guys Twitter account has been a haven of memes, fan art, and fun interactions that have gotten players through even the worst server outages the game has faced, just as entertaining to follow as it is to play the game itself. Our sister site Game Revolution sat down with the Fall Guys guy, the man behind the Fall Guys Twitter account, Mediatonic Senior Community Manager Oliver Hindle. Hindle took off his Fall Guys persona briefly to get real with GR about the challenges of Fall Guys success, his inspirations behind how he runs the account, and how he makes the Fall Guys Twitter feel more ?genuine? and less ?corporate marketing.? One of the biggest inspirations was mimicking the way certain fast food brands have started tweeting in first-person, shirking a professional persona to put character and personality behind the brand account. ?I wanted to try and use a similar approach to the best fast food brands, and it seems to have worked really well,? Hindle told Game Revolution. ?It?s funny that you see all of these big games tweeting in a really dry professional way and then I?m just there tweeting memes in first-person.?

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