Sony sent me a PS5 early, a package that I had to be up at 7 am to sign for. We?ll have plenty more to come soon enough, but first I want to talk about the experience of opening the box.  Opening a new piece of tech for the first time is an adventure! It?s part of the experience of owning it, a one-time moment of excitement that sets the stage for the product. The PS5 rests instead in simple eco-friendly cardboard and mostly recyclable materials. It?s certainly not pretty to look at as it comes out of its packaging, and it lacks much fanfare. But why does it matter"
Look at just how popular unboxing videos are and the way tech companies proudly display their wares inside super fancy packaging. Little ribbons that hold open slabs of layered cardboard covered with graphics that magnetize over little plastic display windows to show off the assortment of pieces, parts, and ultimately, the product itself. This is not the PS5 unboxing experience.
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