Singer, songwriter, and producer Travis Scott?well known in the gaming community for his massive performances in Fortnite?is now a strategic creative partner with PlayStation. SVP of PlayStation Marketing Eric Lempel announced the partnership on the PlayStation Blog, saying that the collaboration with Scott and his Cactus Jack brand will ?produce innovative projects that we hope will delight our collective fans.?
To start the partnership, Scott created a video for the PS5. The short spot, all in black and white, features a few key creatives that helped with the design and production of the PlayStation 5 console. It ends with Travis Scott himself powering on the PS5 using the DualSense controller and getting quite literally blown away in his chair. You can watch the video yourself below:
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