During their E3 2017 press conference, Ubisoft unveiled Starlink: Battle for Atlas, which is a new entry into the toys-to-life genre. In a recent interview with Games Industry, company CEO Yves Guillemot admitted that it’s a risk to enter a dying market, but they think there’s an audience out there:
We thought that bringing 2.0 of that model was potentially very interesting. We’ll see. It’s a risk, but we feel that there are lots of people who want this type of game. Maybe they don’t want to say it, but they do want to buy it.
Something Guillemot doesn’t see as much of a risk is Beyond Good & Evil 2, despite the lack of sales for the first game. As he explained, things have changed since Beyond Good & Evil launched: I don’t think there’s a risk there. Well, there’s always a risk when we create games, but I don’t think there’s as much risk because [Director Michel Ancel] has been through so many projects. The first Beyond Good & Evil was very good, Michel did what he wanted and what we thought would be the best for the players. But there’s one thing we didn’t look at: exactly how many players were interested at the time by female characters, science fiction world, and so on.
It seems bizarre to say, but at the time we had lots of men playing games and they wanted specific types of games. All the women that saw Beyond Good & Evil loved it, and it was a huge surprise. And lots o...