Ubisoft often leads by example. The Assassin’s Creed publisher willingly takes risks, many of which result in commercial success. Some of the boldest moves have seen them double down on live service games. In doing so, Ubisoft is beginning to implement live game practices into single-player properties; Assassin’s Creed Odyssey serves as one example. According to Ubisoft Canada’s executive vice president, Lionel Raynaud, the publisher will continue to blur the lines between live experiences and single-player games.
Raynaud explores the topic on an Ubiblog post. Discussing the company’s growth over the last three decades, Raynaud ponders, “Creatively, how does Ubisoft decide how long to keep creating new content for a live game after launch, as opposed to moving on to a sequel" Where does that line get drawn"” He answers his own question with the following statement:
“This line gets fuzzier every year. We have bigger post-launch periods, longer lives for each of our games. Even the ones that used to be solo-oriented games, like action adventures, they now have a very strong post-launch, and people are staying in our worlds for a long time. So this line is absolutely fuzzier and fuzzier. We all see a future where a game will stay [post-launch], and new experiences will come in the games. But we will have technology that will break the [current] limits of memory, for instance, because of new technologies that are arriving...