Throughout this console generation, Microsoft?s Xbox division has arguably gone through somewhat of an identity crisis. With the new generation on the horizon, however, it appears Xbox has a better grasp on things, pivoting focus towards cloud gaming. Apparently, this means the company?s outlook with regards to competition will undergo a shift in the coming months and years. In turn, Xbox Head Phil Spencer no longer considers Sony and Nintendo among its ?main competitors going forward.?
Spencer shared the insight during an interview with Protocol, noting that Amazon and Google now serve as Xbox?s key competition. Both Sony and Nintendo lack a cloud infrastructure rivaling Microsoft Azure, which essentially leaves the two gaming giants ?somewhat out of position.? Spencer told Protocol,
PB = PB || {};
PB.gptStandAlone = PB.gptStandAlone || {};
PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAlone':[]};
admiralCookie = readAdmiralCookie();

googletag.cmd.push(function() {
var standAloneSizeMapping = googletag.sizeMapping().addSize([0, 0], []).addSize([750, 0], [[300, 250]]).addSize([980, 0], [[300, 250]]).build(); PB.gptStandAlone['ros_300x250_p_slot4_1581001315'] = googletag.defineSlot('/4403/cr/playstationlifestyle/ros', [[300, 250]], 'ros_300x250_p_slot4_1581001315')
.defineSizeMapping(standAloneSizeMapping) .addService(googletag.pubads())
.setTargeting('pos', 'P').setTargeting('conte...